Facebook in its quest to make the social media platform the most user-friendly and comfortable for its users, constantly updates the site on a monthly basis.
As a Facebook page administrator, you have to regularly be on the look out for when the next Facebook updates are going to be rolled seen.
To help you, here are the 4 recent Facebook updates that every Ghanaian business owner need to know about:
1. Making Page Likes More Meaningful
Facebook updated page likes in March of this year to give meaningful page likes to fan pages. What this means for you is that, voluntarily deactivated (inactive) and memorialized (deceased person) Facebook profiles will no more be counted towards your Facebook page likes.
If you saw a small dip in the number of your Page likes, it was as a result of this Facebook update.
2. Instant Articles
In May 2015, Facebook launched Instant Articles to help page audiences launch and display stories quicker than the normal response time in the Facebook app. With Instant Articles, your fans can now download your stories ten times faster than a standard mobile web article loads. According to Facebook, mobile web articles can take an average of eight seconds to load, by far one of the slowest parts of the Facebook app. Instant Articles provides a faster and richer reading experience for people in News Feed.
Instant Articles leverages the same technology Facebook uses to display photos and videos quickly in the Facebook app.
3. Facebook Lite for Android
Facebook launched a new android app called Facebook Lite in June 2015. Facebook Lite is less than 1MB so it is fast to install and quick to load. In many areas in Ghana, networks can be slow and not able to support all the functionality found in Facebook for Android. Facebook Lite was built for these situations, to give people a reliable Facebook experience when bandwidth is at a minimum.
4. New Facebook News Feed Formula
No Pay, No Play! Since April 2015, news feed from your friends such as status updates, pictures, or shared material will be shown at the top of your timeline than news/updates from Pages.
Yes, your customers/fans liked your page so they can read updates from you, but they will be less likely to do so with this new Facebook update. The only way around this is to pay to boost your posts. This way you have a good change to increase your post engagement and traffic to your website.
How have you leveraged Facebook to expand your Ghanaian business’ reach in your social media marketing plan?