On May 3rd, 2017, Facebook announced that its platform accumulated over 1.94 billion monthly users. This is an exciting news for Facebook advertisers in Ghana because these monthly users are essentially customers you can target with your Facebook ads.
Facebook is steadily growing at an 18% rate. As of April 2017, the reported daily Facebook active users was 1.28 billion. If this growth continues, Facebook will eventually hit its target of 2 billion active users very soon.
According to CNN, Facebook reported $8 billion in revenue for the quarter, beating Wall Street estimates. However, its sales growth is beginning to slow down. Facebook’s total sales for the quarter were up 49% from the same period a year earlier, breaking its streak of five consecutive quarters of growing sales at 50% or more.